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Tools and Resources

The resources here supplement the curriculum at our in-person Empowerment Workshops. Explore now to get a head start, download your pre-training packet, or brush up on concepts after your workshop, as you plan the next steps for your business.

Download Your Pre-Training Materials

Your packet of Pre-Training Materials contains worksheets to complete before you arrive at your workshop. Download it now to get a head start!

Download Pre-Training Materials

Module 2 Resources

SBA Size Standards Tool

SBA.gov online tool

An easy-to-use online tool to calculate whether your business qualifies as “small” according to federal standards, provided by the U.S. Small Business Administration. Look up results based on your NAICS codes and yearly receipts.

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Census Business Builder: Small Business Edition

Census.gov online data tool

The Census Business Builder (CBB) provides demographic and economic data from the U.S. Census to help business owners learn about the potential market they wish to serve. Small Business Edition is one of two CBB data sets you can search.

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NAICS Codes and Manual

Census.gov web page

NAICS codes are the federal standard for classifying businesses by industry. Learn more at this link and download the most recent NAICS manual.

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Industry Analysis: The Five Forces

16 pages, PDF, 242 KB

The pamphlet helps a prospective business owner evaluate the profitability of the market they plan to enter and discusses the forces that influence that market. A resource from Purdue University.

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Module 2: SWOT Analysis

2 pages, PDF, 395 KB

Use the SWOT analysis to explore strengths and weaknesses (factors inside your business) and opportunities and threats (factors outside your business, that come from the industry you are part of) in your new business.

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Module 2: My Marketing Plan

4 pages, PDF, 1.6 MB

Refine your marketing story based on the research and information you have gathered about your new business so far. Also in the Pre-Training Materials packet.

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Module 2: My Marketing Strategies

1 page, PDF, 375 KB

Focus in on the pricing, distribution, promotion, and customer service strategies that will be necessary for your business to succeed. Also in the Pre-Training Materials packet.

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