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Module 2: SWOT Analysis

Use the SWOT analysis to explore strengths and weaknesses (factors inside your business) and opportunities and threats (factors outside your business, that come from the industry you are part of) in your new business.

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Module 2: My Marketing Plan

Refine your marketing story based on the research and information you have gathered about your new business so far. Also in the Pre-Training Materials packet.

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Module 1: Skills Inventory

List the skills and resources you have to support your new business, along with the skills or knowledge you still need to acquire. Also in the Pre-Training Materials packet.

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